5 Reasons Video Needs to be Part of Your Marketing Plan

Video is often overlooked as an important part of a marketing plan, but if you really think about it, almost every successful business is utilizing video production.

There’s a reason companies spend millions of dollars on advertising spots during the super bowl, or hire video production companies to create marketing campaigns, and that’s because it works.

Here are a few statistics I’ve pulled from varying websites about the benefits of marketing videos:

  • 71% of marketers report video conversion rates outperform their other content marketing efforts.

  • Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.

  • 83% of businesses say that video provides good return on investment.

  • 57% of consumers say that videos gave them more confidence to purchase online.

  • You’re 53 times more likely show up first on Google if you have a video embedded on your website

  • Mobile video views have grown more than 233 percent

  • 98% of users say they’ve watched an explainer video to learn more about a product or service.

  • 76% of users say they would share a branded video with their friends if it was entertaining.

  • Video content has been shown to attract more consumer attention than other forms of content.

  • Four times as many consumers would prefer to watch a video about a product than to read about itToday I wanted to share a few of the facts I’ve found during my research about WHY videos are so impactful for businesses.

So what does all of this mean?

It means that:

Video Increases Sales

Adding a video to your about us page or product page can increase sales by 80%

Video Builds Trust With Potential Clients

Trust has become the foundation of conversions and sales. People want to know who it is they are buying from and WHY they should choose that company over a competitor. Video can help build the trust you need to make that sale.

Video Improves SEO

Google loves video because it causes visitors of your site to spend more time on the site, telling Google that you are creating quality content. This improves your SEO and makes you more likely to show up on the first page of a Google search.

Video Encourages Social Shares

People love sharing videos socially. If you share a video as part of a social campaign, your audience is likely to share those videos with their friends-getting you in front of more people!

Video Encourages Emotional Connection

Like I mentioned before, people like to know the story or heart behind a company. They are more likely to purchase from a company if they have an emotional connection to that company.


Are you ready to utilize video for your business? I would love to help! We create highly customized and branded videos for all kinds of businesses. We’ll help you stand out, connect with your ideal clients, and increase your sales.